Using inexpensive and effective tools out there to help you optimize your marketing efforts.
7 Business tools to prevent marketing madness for you and your customers.
With so many marketing tools on offer, how do you know which one is the right one for you and your business without losing your head or worse your money?
Business marketing is what candy is to children, sweet heaven. It is the all-day, everyday playground filled with all the toys and all the friends that you can think of. It's fun and gets everyone involved. It's what keeps the business afloat – it is even more imperative to keep abreast of all marketing-related information that is out there, online and connecting with your audiences in person and on social media platforms. With so many marketing tools on offer, how do you know which one is the right one for you and your business without losing your head or worse your money?

While there are inexpensive and effective tools out there to help you optimize your marketing efforts, we have put together Eight of the ones that would get your business on the right track.

1. Analytics – This is a helping tool for business in understanding their customer's online behaviour patterns and how to talk to them in a way they will understand, using tools that talk directly to them. Here are the top five tools to use when compiling your analytics.

Here are a few analytics programmes to consider.
2. CONTENT MARKETING – This is an important marketing strategy and tool that every business with an online presence should be engaging in.

WordPress is the first choice for many businesses because it is the easiest content management system out there (in our opinion) with a reasonable price tag. It has a free option with best business package for small businesses starting at $8.25/month.

Grammarly another great option is best known for copy editing before posting, saving you the embarrassment of errors and saving you a ton of money in copy editors. It is best used with your spell checker to avoid any unwanted typing errors. And if you have a few cents to spend, the premium package offers a plagiarism checker.

CoSchedule's Headline Analyzer tool will give your headlines numeric scores and even suggestions to make them stronger.

If time is not on your side, then try Contently as it allows you to schedule and optimize your content- it also offers the services of freelance writers to help your business create full-length articles and blog posts.

Other tools to look into are Wistia if video marketing is what your content marketing is all about. It offers analytics, automation and a place to host your videos. Their call-to-action feature is also great for sending traffic to your site no matter where your Wistia video is posted on the web.
Hotjar – this is an all-in-one analytics and heat map tool that integrates with tons of tools like WordPress, Instapage and Unbounce. It is incredibly easy to set up and you can record web visits to see where your customers are clicking and interested on your website.

There are other analytics tools to look out for like ChartMogul which integrates with many known and used tools like Slackr, Zapier which helps you calculate your key metrics in real-time.

GOOGLE ANALYTICS – This is the number one tool that allows businesses to capture and analyse their data on their web traffic and understand the online behaviour of their customers. Through such data, you can effectively increase your site user's experience and increase conversion rates.

Kissmetrics – If ever there was a tool that helps you understand the behaviours of your customer base and drive higher levels of engagement, it is this one. It is perfect for SaaS businesses, by allowing you to find your prospective customers and turn them into customers. It gives businesses important data to optimize their marketing channels, attract more customers, and get them to convert once they have reached the website.
3. LEAD CAPTURE – looking to get a landing page builder? Look no further than Unbounce which offers beautiful pre-designed templates that will allow you to get your pages up and running without the help of a professional web designer. They have a free 30 –day trial offer and then their Plans start at $49/month.

HelloBar is another great alternative which helps you to turn website visitors into email subscribers and then convert them into customers. Great right, well this non-intrusive lead capture bar allows you to do this as well as allow you to promote your social content and easily A/B test your message.

LiveChat is another tool which assists with immediate interaction with your customers. It allows engagement with your customers on your website while capturing their visitor information and provide you with more personalized and immediate customer service.

Other helpful tools are Sumo which has a vast variety of helpful lead capture tools, including sophisticated opt-in forms, easy integrations with just about any content management system, Google Analytics integrations and heatmaps. Also look at Instapage, Qualaroo and OptinMonster which is known for their simple lead capture forms.

4. EMAIL MARKETING AUTOMATION – If email marketing and marketing automation is something that you are new to, it can be daunting with all the tools that are out there. It is better to sift through what will ultimately work for your business, speaks to your customers and won't burn a hole in your pocket. Great place to start is with Hatchbuck which is specifically designed for small businesses to help organize and automate your marketing activities. Others ones to look at are IFTTT, Zapier SendinBlue Email, MailChimp and MailJet.

Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.
5. SOCIAL MEDIA – By now your business should be on some social media platforms and the only matter now is finding one which is effective in scheduling when those posts go out. Hootsuite is an incredibly easy to use tool ad as the best reporting mentions of your brand across all platforms. Buffer is runner up in its effectiveness and incredibly easy scheduling process. There are others like Bitly, Agorapulse and Sprout Social which is an all-in-one social CRM but it will cost you as the intro package is $99/ per month per user.
6. PROJECT MANAGEMENT – If your business has a flexible company culture that works with people from all over the world, then Slack is the tool of choice. This tool is so convenient and makes communicating, sharing of files and integrating all other apps across the globe an absolute breeze. It is free for almost all businesses unless you need an upgraded account. Other great tools to look out for are Trello, Google Drive, Asana and the ultimate in Basecamp. This tool helps organize your team and their projects to completion.

7. DESIGN – To choose the right imagery for your website, blog and social media posts is crucial. Pexel and Unsplash is two of our favourites. Another favourite is Canva which helps you design and create beautiful templates through their free offering. Also look at Easel.ly, Adobe Creative Cloud and 99designs. And if you have a bit of money to spend, Infogr.am is one to look at and will cost you $67/month and is billed annually.

Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.
Enlisting for the right business tool is incredibly important and costly and should be treated with the same care as marketing. If you are unsure about which tool could work for your business, Creative Tech can easily assist you in identifying what tool your business needs, when and for how long? Simply get in touch with us by clicking on this link Creative Tech
Sixolisiwe Ndawo
Content Creator
Experienced Communications and Media Specialist with a demonstrated history of working in digital marketing and content creation platforms. A storyteller with a keen eye for creativity; now venturing deeper into copy writing and strategic content assimilation.

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